As eisting customers are acquainted

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While it is a healthy mindset for a business to focus on boosting sales, it can cause them to make mistakes. For eample, focusing solely on the number of new qualified leads on a daily or weekly basis could easily cause obsession with numbers. Furthermore, it should not be neglected that acquiring a new customer is usually more epensive than retaining an eisting one.


Businesses should always make sure their eisting clientele is well ghana whatsapp list taken care of. Introducing rewards for loyal customers is a great way to achieve this, as well as starting a referral program. with the offered product or service and the sales team knows the pain points of customers, the team can provide better services in the future.


Wrong metrics of sales pipeline tracking Tracking the wrong sales metrics is one of the most common pipeline mistakes. Sales metrics are meant to help a sales team understand which activities to prioritize. But often, the sales team lacks the ability to efficiently analyze this data to determine what is relevant.