URL structure:
the content of your web pages. Avoid using complicated or random strings.
Internal links:
Link to other relevant pages on your website, providing users with additional resources and improving navigation. This helps search engines crawl your site more efficiently.
Chapter 3: Google My Business (GMB) Optimization \
Google My Business (GMB) is a powerful tool for businesses to manage their online presence and appear in local search results. Optimizing your GMB listing is crucial to attracting local customers and improving your online visibility.
Key aspects of GMB optimization:
Claim and verify your ad:
Start by claiming ownership of your GMB business listing. Google belgium whatsapp number database will send a verification code to your business address or phone number, which you'll need to confirm.
Accurate business information:
Make sure your GMB profile displays accurate and up-to-date information. This includes your business name, address, phone number (NAP), business hours, and categories.
High quality photos:
Upload high-resolution images of your business, products, services, and team. Visual content enhances the appeal of your profile and provides more information to users.
Customer Reviews:
Encourage satisfied customers to leave positive reviews on your GMB listing. Respond to these reviews and show that you value customer feedback and engagement.
Services and products:
Provide detailed information about the services or products you offer. This helps potential customers understand what your company offers.
Google Posts:
Use the “Posts” feature to share updates, special offers, events, and other relevant information with your audience. Posts keep your profile fresh and engaging.