To enter the Spanish market, Henick announced a partnership with 2btube, a digital content creation agency.
As a result of this recent alliance, four specialized contents with philippines cellphone number very recognizable faces arrived in our country:
Jorge Cremades.
Play Academy.
The Hair.
Martina Valeria from Antioch.
The first of these experiences came from the Spanish comedian Jorge Cremades, who competed against Antón Lofer and Polifacético by choosing passers-by to participate in humorous challenges.
On the other hand, Academia Play brought culture to the public in a completely new way.
Can you imagine Cleopatra sharing a flat with Albert Einstein?
“Epic Roomates” brought us closer to some of the great personalities of history in a different way.
The third experience of the content creators who participated in this poker of programs is La Pelo with “Menú a 20”.
The program by La Pelo, famous for her various types of videos, consisted of cooking challenges against the clock carried out by celebrities.
Finally, the fourth program born from the alliance with 2btube came from the hand of the Spanish actress Martina Valeria de Antioquia.
His program, “Amor Superdotado,” revealed the sensation of falling in love to gifted college students.
What these four programs have in common is that they all featured relevant influencers who have a significant base of followers on Facebook.
In this way, also in the words of Matthew Henick, the objective of Facebook Watch is to “create a community around watching videos.”
According to him: “Nowadays, a lot of time passes between watching a series and getting to the office to discuss it,” so “consumption and the social component must occur at the same time.”
Facebook Watch's bet is clear: "the future of entertainment is social."
How to monetize Facebook Watch?
Although this branch of Facebook aims to compete against Netflix and YouTube, it differs from both in many ways.
The first of them, as I have already mentioned, is that video consumption goes from being an individual activity to becoming a social one.
Another notable difference is who can and cannot upload videos to Facebook Watch.
The requirements are not as strict as those of Netflix, a practically inaccessible platform, but they are not as lax as those of YouTube, where anyone can upload their creations.
The requirements they set are only three :
Produce videos of at least 3 minutes in length.
Achieve that your videos have been played by 30,000 users for a minimum of 1 minute in at least two months.
Have more than 10,000 followers on Facebook.
As you can see, while not all individuals can achieve such goals, they should not be out of reach for any average content creator.
And what benefits do content creators get?
How do they monetize Facebook Watch?
Well, through advertising!