You can also use a free tool like

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Finally, the BOFU keywords are the ones you can use for your landing pages and other promotional pages. There are a large number of keyword research tools, two of the most popular: Ahrefs and Semrush. KeywordTool.io to find keyword suggestions and Moz to identify long-tail phrases as well as to complement the results of Ahrefs and Semrush.


When you use these tools, you need to be aware guatemala whatsapp list there are no “right or wrong” keywords that you need to uncover. Rather, look for the keywords that best suit your company—and your prospective leads. Create gated content to capture leads online Once you find what people want, you need to create content that gives your leads precisely what they are looking for.


Since you have keywords categorized by the steps of the funnel to which they belong, you can structure your content generation in the following way: Top of the funnel content: Articles, infographics, videos, and podcasts