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From the perspective of the energy drink manufacturer, such traffic will most likely be of high quality. The user may end up, for example, on the promo site of the annual paper airplane launching championship from the Red Bull brand. This will only have a positive effect on the reputation and recognition of the manufacturer.

If we are talking about an entertainment or information site, such users will be potentially (note: "potentially", not "definitely") high-quality. Here, everything depends on how many pages the user viewed and how long he spent on the site. If the user viewed 4 pages, it means he liked the site and will visit it again after some time. If the session time was 15 seconds, then such a visitor will not bring any benefit to the site owner.

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That is, you can only talk about the quality of hospital contact list your visitors if you have clearly defined the purpose of creating the site.

Filtering out low-quality traffic
Unfortunately, it is technically impossible to completely eliminate the appearance of low-quality users from search engines (as well as from social networks, contextual advertising, partner sites and other sources). But at the same time, any site owner can reduce the percentage of unwanted visitors.

To do this, you need to create a portrait of your target audience. If we are talking about search engine promotion, it is important to know:

what is the gender and age of your target audience, what is the education level of its representatives;

What habits and behavior patterns do your potential buyers have?

Knowing this, you will be able to:

create a design that is as attractive as possible for your target audience and an optimal website architecture (this is especially necessary for thematic websites and Internet services);

form the correct semantic core of the site and write texts that use words and speech patterns typical of your potential buyers.

If you do this, you will definitely protect your site from bad visitors, whose cost to attract is the same as attracting a quality audience.

Filtering out low-quality traffic

But, as has already been said, it is still impossible to get rid of unwanted users 100%. At the same time, businessmen and Internet marketers should definitely not go with the flow and put up with senseless spending of the budget on advertising.

By getting rid of a certain percentage of non-target visitors, you will achieve two important goals:

you will save significantly on promotion;

increase your site's profits.

Moving on to the second stage of reducing non-target visitors to the site, start calculating the conversion (the percentage of target actions that users perform in your online store) and the cost of each such action.

With these numbers, you will immediately understand which traffic channel (say, SEO or contextual advertising) gives the maximum number of target actions with minimal costs. Having analyzed this, you will evaluate the quality of traffic for each source and, if necessary, refuse the promotion method that brings low-quality visitors.