Types of website conversion depending on the value of user actions

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This classification distinguishes two types of conversions: macroconversion and microconversion. Let's look at each of them in more detail.

Macro conversions
The main goal of an online store is to sell goods on the site. Achieving this result will be called a macroconversion. At the same time, for commercial sites, any visit to the basket cannot be counted. This mistake is often made by beginners who count the conversion if the visitor went to the basket. For selling sites, the macroconversion will be getting a lead.

An application sent on the website and containing the customer's contact information is called a lead . This is a potential client. The person has familiarized themselves with the product and responded to it by leaving their personal information.

Macroconversion is used to evaluate the work of hotel email list a website and internet marketing in general. It is necessary to work on this indicator, trying to increase it. The main task of internet marketing is to increase conversion. A small increase of 1% can significantly increase sales. The advertising budget will remain unchanged.

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Micro conversions
Quite important actions on the site that do not bring profit. This could be the provision of data by the client, correspondence in the content chat, subscription to news, downloading a presentation. If a person performs these actions, this indicates his interest in the product and the company, but he has not yet made a decision on the deal.

Micro conversions also need to be tracked. This process will help you understand whether the visitor will become your buyer in the future. For example, a person who has added a product to the cart is likely to be ready to make a purchase.

Micro conversions

Microconversion analysis is useful not only because it shows the path of a website visitor to making a deal, but also helps to identify weak points. For example, if people view product cards but do not add anything to the basket, then it is worth thinking about the visual and textual design of the product presentation. Something repels the visitor while viewing products, it is important to understand and optimize this stage.