Marketing plan for a fast food company - Social media offers

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What would be the appropriate strategy at this point?

Focus above all on working on Google My Business.

Also worth paying attention to is the eighth result in terms of search volume, “Chinese restaurant menu,” with a volume of 1,900.

It is interesting that you include the letter in your file and make it accessible on your website.

Marketing plan for a fast food company - Letter on Google My Business

When searching for burger joints, we find a bit of everything, although bahrain mobile database searches for recipes and types such as “homemade burgers” with 9,900 searches or “how to make burgers” with 5,400 are the most popular.

Based on this data, it would be interesting to work on a good content marketing strategy that would allow us to appear for these concepts and create good posts focused on obtaining reservations.

Marketing plan for a fast food company - Content marketing strategy

With pizzerias we can see how, in general, the largest volume of searches is monopolized by large chains such as “dominos pizza” (4,500), “Pizza hut” (49,500) or “pizza movil” (33,100) and other keywords directly related to offers and data on these franchises.

Here, my recommendation is to opt for a digital marketing strategy that is less focused on SEO and more focused on other aspects such as promotions and offers on social networks.



Finally, in the case of the Mexican restaurant we can see that location takes precedence.