Make sure to look at CLV by segment

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Unlike most of the other KPIs on this list, this has more to do with how you run your business. Marketing isn't free—so keeping an eye on this is important to ensure your marketing efforts pay off. Burn rate is especially important for startups and those relying on venture capital to stay afloat.


Customer Lifetime Value (CLV) Customer lifetime value is the indonesia whatsapp list total value of a customer over the entire lifecycle, i.e., how much customers spend from the moment they convert until they churn. , not just the overall rate. For eample, if enterprise companies have a lower CLV, they may need support or a better onboarding process.


Customer Acquisition Cost (CAC) Customer acquisition cost tracks the amount you spend to acquire a new customer. Like churn rate and CLV, pay close attention to CAC for different customer segments and in comparison to lifetime value. For eample, it may cost a lot more to acquire an enterprise client, but that company may spend more long term.