What to pay attention to when creating a multi-landing page

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There is an opinion that creating a landing page does not require much effort, it is enough to think through the layout, unique selling proposition, headings and add CTA elements. But with a multi-landing page, such an algorithm will not work. First, you should highlight the segmentation feature of the target audience. Usually, segmentation by geographic location or types of services in a certain territory is chosen. But it happens that these targeting options do not work, so you should consider a larger number of features.

Additional offer

Another pitfall of a multi-landing page mail marketing to doctors is a unique selling proposition. Moreover, there should be several of them, unlike a regular one-pager. Developing a USP requires a creative and thoughtful approach, takes a lot of time and effort. Ideally, proposals are thought out for each stage of the sales funnel and then critically analyzed for weak points.

It is worth working out the format of the offers separately. These can be online trainings and seminars, as well as books, disks, etc. Moreover, you should take care of the topics to cover the entire target audience. If all conditions are met, then you can proceed to the final development of unique selling propositions for the multi-landing page.


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Focus on existing offerings

To save time, it makes sense to pay attention to the offers already in the company's arsenal and correlate them with the selected target audience, taking into account its needs and interests. In this way, the USP is customized for each segment of the target audience.

All the resulting USPs should be distributed across the target pages. Additionally, the content is adapted to the selected target audience: work is carried out on the style of the texts, their length is corrected, various examples on the topic are included.

Reuse of content

Based on the existing content, new time-limited offers are created. For example, if you have a blog, you can offer a webinar, instructions, manuals, user guides.