They may cover a narrower topic or simply be a different formulation

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Similar queries help:

in improving the semantic core;

in generating ideas for advertising campaigns.

Read also!

"Information queries: how to select and how to distinguish from other queries"
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Search operators . To make your work easier, you can use special operators. They are divided into 3 groups:

"" Quotation marks. If we search Google medical practice email list Trends for, for example, the phrase "buy a Christmas tree", we will get data on all queries that contain these 2 words. Among them there may be those that do not meet our expectations ("buy an artificial Christmas tree"), and options with different orders and changes in endings.

To avoid this, we will use quotation marks. We will simply enclose our query in them. However, even with this, other words may be added. The following operator will allow us to correct this.

- Minus. Its use allows us to designate so-called stop words, the presence of which in the request is of no interest to us. Here is an example of use: "buy a Christmas tree - artificial". This is useful, for example, for sellers of live Christmas trees. Now Google Trends will exclude requests using the word "artificial", and you will receive the information you really need.

+ Plus. This operator is the opposite of the previous one. It allows you to include information on one or more queries in the statistics. For example, you can add words with typos or synonyms.

What's Trending : The Google Trends menu has useful options like "Top Searches" and "Year in Search."

What's trending

With their help, it is possible to track the hottest trends. If necessary, you can connect various filters.

Remembering the past . Google Trends displays events that once impressed many users. They are presented in several categories: people, memes, events, etc.

Remembering the past

Now you have mastered the basic knowledge of the Google Trends service, which allows you to monitor the change in popularity of various queries over time.

Using Google Trends along with Yandex Wordstat allows you to get a complete picture of current trends and make plans for the future.

Its use is necessary in content marketing, SEO, PPC, when launching new products and services.

Avoid using rare keywords to check if search volumes have changed due to a surge in popularity.

If you want to start writing posts on a new topic, check it out through Google Trends first. This will help you avoid wasting your time.

Let's remember June 2017, when spinners burst into the world and almost everyone was discussing them. At the same time, Rubik's cubes began to go out of fashion. In such a situation, it seems more correct to write about a new topical issue than about a half-forgotten one. It is obvious that the frequency of requests for spinners will be dozens of times higher than for cubes.