How coronavirus has changed viewer habits on YouTube and other platforms

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Strict lockdown measures have impacted consumers’ preferences for video and TV content. The forced shutdowns and social isolation associated with the coronavirus pandemic have increased the amount of time people spend online. Social video consumption has skyrocketed this month as viewers stay at home looking for entertainment and distractions from the coronavirus pandemic. Looking at the latest data from platforms like YouTube, Facebook, and Instagram, analysts at Tubular Labs have iceland number data compiled a report on what content is most engaging for consumers. Here are five key findings from Tubular Labs’ report.



Sports, health and fitness led the way on YouTube this month
Interest in lifestyle content and videos about art and culture, sports, health, and fitness has increased significantly since the start of quarantine.

Thus, video views on YouTube increased by 63% for the health and fitness category, by 29% for videos about arts and culture, and by 20% for sports content (data from March 1 to 17).

has arisen at a time when live sports broadcasts are being shut down around the world.

While demand for sports content has increased, the recent cancellation of most competitions has resulted in fewer videos being uploaded to YouTube.
As professional sports leagues shut down and major international events like the Olympics are postponed, consumer interest in sports content on platforms like YouTube has increased by 20% this month.

While the number of new sports videos on YouTube has dropped sharply in the first two weeks of March, new videos in the category appear to be trending up compared to the previous