"Target Audience: From Identification to Creating a Client Portrait"

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A QR code is a two-dimensional barcode that allows you to quickly access the information you need. Previously, it could be scanned with a special device, but now it is recognized by a mobile phone camera.

The concept of "QR code" is the property of DENSO Corporation. But there are no restrictions on the use of this name. Today, barcodes of this type are considered ISO standards. In addition, they can be "embedded" with a link, a browser bookmark, an email with a subject, SMS. Thus, QR can be used as a means of promotion among people who access the Internet from a mobile phone.

There is a special service (for example, qrcoder.ru), which allows you to create your own code and install it on the site. Visitors can read it with a mobile phone.

QR can be distributed offline. For example, create business cards or T-shirts with a barcode. Those who wish can scan it and go to the site.


Own competitions

People love to participate in contests, especially if the prize is a real win. Naturally, the prize should attract the audience and you will have to spend money on it.

The contest should appeal to users first and foremost, not to you. To do this, you should study the interests of your target audience. It is unlikely that anyone will enjoy solving differential equations at speed.

Once you have thought out the theme of the contest and posted an announcement with the rules, register the participants and invite them to share this information with their friends. And, of course, actively advertise the contest yourself.



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Viral advertising

Viral advertising can be presented in different physical therapist email list formats: video, cartoon, short game, photo, picture, text, audio. The point of such advertising is that it spreads as if by itself, no one is specially engaged in its promotion.

Internet users send the “virus” to each other, post links to it, and repost it.

The most popular videos of this type on the RuNet are “Office Manager’s Revolt,” “Medvedev’s New Year’s Greetings,” and “Hellish Squirrel.”

Cartoons about Masyanya, videos about dancing cats, and Petr Nilich's clip "Guitar", which gained more than 70 thousand views in the first month, can be considered viral.


Video Marketing

Various video services are becoming increasingly popular for promoting a resource and attracting unique visitors to a site: YouTube, Vimeo, RuTube. Advertising clips made for posting on the Internet have features of regular videos (they are filmed and edited) and presentations (they contain bright titles and texts).

In addition to the title, the video contains a short description containing keywords. This way, search engines will index it more efficiently.

Video advertising, in addition to the standard, similar to what is shown on TV, is also represented by reviews, business cards, letters and clips. Other forms are also gaining momentum. Thus, video blogs, webinars and video magazines are becoming increasingly popular.