Think about it. Instead of sending an email with just a lead's name and company size, what if you could fill it with personalized information about their department, funding rounds, tech stack, and job title?
Well, you can. It's called lead enrichment—an unfair advantage you can use to close more deals.
What is Lead Enrichment? (And Why is it Important?)
Lead enrichment is a process where first and third-party information is added to a lead's profile so it is more useful to a sales rep. Instead of relying on a name and email address, lead enrichment adds extra details to a lead's profile like their location, job title, company name, and industry.
This extra enrichment means when a lead is passed bahamas telegram data onto a rep in your team, they have a way better chance of connecting with them and turning them into a qualified prospect.
This can also help the sales team solve a massive problem—spending time chasing down shitty leads.
According to Gartner, only 44 percent of marketing qualified leads (MQLs) are promising. But if your team spends equal effort with every lead that drops into their lap, over half their time is wasted on dead opportunities.