How to get into Yandex search suggestions and maintain your position

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MTS made such a move when it placed billboards on the streets of different cities with an image of a white egg on a red background and the question "What is this?" Then there was a stir around the rebranding, which provoked the appearance of various queries on the Internet (positive and ironic). The same principle works well when promoting a brand in search suggestions.

You can also participate in or sponsor specialized events, such as conferences or exhibitions. This will attract the attention of new people, they will start looking for information about your company on the Internet and will certainly use search engines.

How to get into Yandex search suggestions and restaurants email list maintain positions?
Learn the most popular marketing techniques. The only legitimate way to get your brand into search suggestions is to be active and attract the most attention to your company. In this case, all advertising methods should be aimed at improving brand recognition, as this will naturally lead to an increase in the number of branded queries in search.


Source: shutterstock.com

Content marketing (posting non-advertising materials on social networks, third-party resources) also helps promote the company. Write reviews, overviews, articles, create interesting videos. In this way, you will introduce potential customers to your brand, products and services. When people start talking about you, users will start typing relevant information in the search. As an example, let's look at one of the brand promotion cases.

We will talk about the promotion of a vegetarian food delivery service. The advertising campaign was conducted to increase the recognition of this service (the growth in the number of branded search queries was analyzed). The target audience was urban creative youth, attentive to where (Moscow) and what food to order, as well as middle-aged women and men (including married couples) leading a healthy lifestyle.

The advertisement was placed on the following sites:

creative groups "VKontakte";

top bloggers ;

women's communities ;

resources with millions of visitors;

fashion channels on YouTube;

large urban communities .

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The organizers included useful information about the food and the establishment where it is prepared in the publication. All materials were made in the format of reviews with illustrations, videos of the delivered dish, an official release (from the company owner), recipes and comments in the threads about Moscow establishments.

As a result, the audience coverage was about 70,000 unique users. The marketing campaign cost the customer 50,000 rubles. The average cost per click was 9 rubles (targeted clicks from interested customers who got acquainted with the weekend program, promotions, menu, and also viewed the route map).

How to get into Yandex search suggestions and maintain your position

Source: shutterstock.com

Over the 4 months of the campaign, the number of brand queries increased significantly.

It should be added that you can promote in search suggestions both the name of your project and the queries for which the resource has already taken a leading position in the search results.

The main benefit is to bring customers closer to your site, encouraging them to ask questions that will guarantee you will appear on the first page of search results.

Let's say your resource ranks third in Yandex for the low-frequency query "natural healthy food products in Vladivostok". By providing this phrase with high citation and search frequency in the desired region, you can promote it to the list of popular keywords and attract more traffic.

At the same time, the promotion of commercial and brand queries occurs differently. In the first case, it is necessary that the phrase is accurately entered into the search. And this will require the help of users.