Useful recommendations for forming the semantic core of an Internet site

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Group transactional queries by page types in the search results so that informational and commercial keys lead to different pages.

When selecting phrases, exclude options that are incorrect from the point of view of the rules of the Russian language (“cost of hairdresser coloring”, “roses bouquets delivery Vladivostok”, etc.).

When creating a semantic core, take into account the specifics of the site resource, its subject matter, the presence of certain functional elements and content.

Consider the existing ranking of the resource realtor email list by keywords: deleting or changing meta tags and texts can reduce the number of transitions. And this will negatively affect the position in the search results.

Each individual page should be developed taking into account the general semantic core, which includes both the keywords themselves and their synonyms.

Avoid using common keywords. They increase the likelihood of non-target clients visiting the site, so the effectiveness of its promotion will be low.

Always consider the real transactional queries of visitors. Artificial semantics can result in "dummy keys" that lead to a lack of traffic from search engines.

These tips will allow you to use the semantic core as a powerful tool for effective resource promotion and get a larger volume of targeted traffic.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
What other types of queries are used to promote a website?

Navigational queries


Navigational queries

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These are keywords and phrases that users enter to navigate to pages of interest when searching for a specific site.

A common example:

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Russian users most often remember the names of sites in Russian and forget how they are written in English or transliteration. Brand keys such as "adidas" or "samsung com" also often serve as navigation search phrases.

People use such keywords to search for information on a specific resource. This means that it is pointless to add them to the search engine if they are not related to the site (there is no brand name). Of course, you can take a leading position for a navigation keyword related to another resource. However, the clickability of the site in search results will still be extremely low.

Other examples of navigational search phrases:

Megafon main page;

Moscow State University;

Volgograd official website;

comedy club website.

Unlike transactional queries, funds for the promotion of navigation keywords are allocated only by non-profit companies. The conversion of such keys will be very high provided that your site is searched for.