In addition, growing target groups are increasingly difficult to reach via traditional media forms. Now these knowledge-hungry and often well-connected blog readers have the opportunity to pick out information that is relevant to them from our wide range of offerings and to enter into an open dialogue with us.
Employees, including trainees and interns, write remarkably openly here. Who are your main readers?
Google Analytics does not, of course, provide any information about who our readers are. However, we have determined that the frequency of access from our locations is very high. At the moment, around 35-40 percent of those who access the Daimler blog are employees. It is also clear that supplier locations have higher numbers.
How have the number of hits developed since the beginning? How many hits do you currently have?
In general, the job and career topics are doing better than chinese america data average. We started with an average of 20,000 page views per month and after eight months we are at over 60,000 according to Google Analytics.
The individual articles always have over 1,000 readers on the first day, sometimes up to 3,000. Individual articles have already found over 12,000 readers.
Who blogs at your company? Was it difficult to get employees to do it? Did you have to teach employees how to blog?
We don't want to take the dog to the hunt, which means that employees should not have to blog, but rather want to blog. On the one hand, we expect authenticity, but on the other hand, we hope that, for example, a car show will be blogged about.
Blogs should be authentic. Applied to our employees, authenticity means that their actions are not determined by external influences, but come from the person themselves. If we were to ask employees to blog about certain topics that they don't have the time or inclination to write about, the bottom line would not be an authentic result!