And again, once you set up tracking

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And gradually, but inevitably, that content is going to lose rankings. Thus, checking your blog’s traffic and rankings should be done regularly because blogs tend to lose rankings over time. You can do that using the same tools. Search Console has a “Compare” option allowing you to see pages losing clicks… Click the “Click difference” header twice to sort by pages that lost the most clicks. You can only go as far as 16 months back, though.


, the Moz Pro rank tracker uk phone number list will tell you exactly which keywords are losing rankings. You can compare your current positions to what you had when we first started recording any particular keyword. So now that you have a list of articles that are losing rankings, what to do with those? Is this something that can be saved? First of all, figure out if this is something worth saving. There will always be rankings that you can just let go of.



These include old news or press releases, articles that stand no chance of converting readers into buyers, expired product reviews or listicles, etc. Update the content If it looks like a page that is ranked for something with transactional potential, think about whether you should update that content to align it better to those keywords as well as relevant contextual CTAs. Maybe there’s a new video you created after writing that article, so now you can add it there.