Two is always stronger than one. If you’re already partnering with creators, take it a step further by inviting brands (and their influencers) who complement your product to collaborate on content.
One way to do this is through Instagram’s Collabs feature, released in October 2021. Instagram Collabs enable you to co-author content with another account and have the content show up on both your profiles.
One of the best examples of brand collaborations is GoPro’s partnership with Red Bull. The two companies have worked together on many events, but none bigger than the “Stratos” project in 2014. The stunt thrust both brands into the international spotlight when Felix Baumgartner skydived from a pod hovering more than 24 miles above Earth’s surface with a GoPro strapped to his helmet.
“GoPro camera technology is costa rica telegram screening allowing us to complement the programming by delivering new athlete perspectives that have never been seen before. The collaboration allows exclusive GoPro content to enhance both companies’ growth.”
Many experts, including the Harvard Business Review, note that diversity and inclusion are essential to better innovation and collective problem-solving. Simply put, brands that welcome alternative perspectives perform better when marketing and improving their products and services. Inviting diversity into your influencer marketing strategy makes a far broader audience reach and a better chance of forming authentic relationships with everyone in your target audience.