If no Universal Analytics property existed before, or if you prefer to set it up entirely from scratch, you can also create a new GA4 property. To do this, click on the "Create Property" button in the "Admin" tab. Since October 2020, a GA4 property is created by default. Once you fill in the requested information, your GA4 property will be created. To start receiving data, you just need to implement the gtag on your website.
Switching from Universal Analytics to jordan telegram screening Google Analytics 4 is one of the most radical changes in the history of Analytics. It's not just the user interface that has changed – GA4 is based on a completely different technology. You therefore need to plan your entire integration from scratch.
The main difference lies in how data is collected. GA4 focuses on users rather than sessions. With Universal Analytics, you received data based on "Acquisition," "Behavior," and "Conversions," which were based on page views, events, or sessions. In GA4, data collection primarily revolves around user engagement and event tracking. Every interaction is treated as an event.
Google Analytics 4 distinguishes between four types of events: automatically collected events, enhanced measurement events, recommended events, and custom events. Once you integrate the GA4 tracking code on your website, some events are automatically captured, such as page views (page_view), session starts (session_start), user engagement (user_engagement), and first visits (first_visit). These events cannot be disabled.
Enhanced measurement events can be enabled during the setup of the data stream. They provide deeper insights into user behavior and include events like scrolls (scroll), clicks on outbound links (click), site search (view_search_results), video engagement (video_start, video_progress, video_complete), and file downloads (file_download).