Let's be honest - only a few US retailers have ever sent out a newsletter or offered a service that was specific to our requirements or the life cycle itself. Manufacturers, however, can do that because they have first-hand customer data. And they should do it to differentiate themselves. They have to do it to assert their premium price point.
It’s worth having a look at the shop systems that are currently being used by D2C start-ups: SaaS solutions, cloud-based, flexible and modular, with few barriers to entry and set up in no benin telegram screening time (at least the basic configuration). These systems are the alternative concept to previously known shop systems that involved lots of time, money and effort to finally set up after months of conceptualizing, only to discard them a few years later when a new release came around. We are, without a doubt, on the cusp of a new era: an era where every D2C start-up can be turned into a unicorn with just a single product. With shop systems that grow to meet users’ needs and whose extended features and marketing solutions can be added hassle-free with a visit to the app store.
But we still can’t overlook the fact that established companies certainly are somewhat skeptical about using an almost free SaaS shop in addition to SAP and Salesforce. This may hurt our self-image, it questions budgets and automatically raises the question: why does everything else take so long in the first place?
That’s why we see a tremendous opportunity for novel ecommerce solutions such as Shopware 6. They build a bridge that has never existed before. These shop systems will enable us to learn from small, agile brands to then conceptualise D2C solutions that best suit the existing requirements of an established company.