Shopify Audiences generates personalized audience lists and insights available only on Shopify, to better target buyers that are more likely to convert. Audiences is free and available exclusively to Plus merchants using Shopify Payments, operating in the US or Canada.
The Audiences algorithm develops ecuador telegram screening audience lists from millions of commerce intent signals across Shopify. Lists automatically export to your merchants’ connected advertising accounts to better inform their targeting with a level of precision not available on the ad platforms alone. Lists can be customized based on the funnel stage and ad platform across Meta, Google, Pinterest, TikTok, Snapchat, and Criteo.
The new Audiences benchmarking tool compares performance of a merchant’s campaigns to that of similar merchants—a powerful feature we’ll go into more detail about below.
How can your merchants benefit from Shopify Audiences?
Shopify Audiences comes with a number of benefits, which have expanded in this most recent release.