Let’s look to the future for a moment. Picture it: You’ve got a strong UGC strategy that’s been up and running for months, you’re collecting great reviews, and they’re all on your website for your customers to see.
This would be great if shoppers exclusively purchased their shoes through footwear brands’ websites — but they don’t. Only 38% of shoppers start their purchase journey on a brand’s website. The other 62% start on a retailer’s website, Amazon, or elsewhere.
Here’s where review syndication comes in. In canada telegram screening essence, review syndication allows you to push reviews collected on your own D2C website out to the websites of your retail partners. For example, here’s a review collected on Skechers that was syndicated to both Zappos and Shoe Carnival.
From a single review, Skechers was able to create 3 reviews, all on websites where their customers may encounter their shoes.
Review syndication exponentially increases the value and reach of your review, putting it in front of more eyeballs and increasing your sales volumes at your retail partners. We recommend choosing retailers based on your sales data, as your best-selling retailers are the ones where you’re going to get the biggest uplift from syndication.