When you are super creative and come up with your own words that the reader doesn't know what to do with.
(Here are 25 exercises for creative writing )
Just be clear.
Make it so direct and simple that even a chimpanzee can click through.
Then you will see that a good call to action always has 3 ingredients.
You can add a fourth one as a bonus.
But three is always a must.
Ingredient #1: The benefit to the reader.
You must always learn to think in terms of benefits.
Your counterpart always asks himself:
“What’s in it for me?”
“Why should I do this now?”
“Why should I invest my time?”
“Why should I leave my email there?”
“Why should I guatemala telegram screenin even contact you?”
That's why you often do this with a swap.
“Download the guide here, give me your email address
and I'll give you my e-book. "
This is a swap.
A fair deal.
And the more valuable your e-book.
The more valuable your gift, the more likely you are to get in touch.