This headline was a success for two reasons:
She mentions the age and gender - this means that the target group feels addressed very precisely (a basic principle of advertising copy : the target group should always be specific, not broad).
The result is very tangible and desirable: retirement at 55!
Pension insurance policies were sold.
What you can learn from these lucrative headlines:
Long story short:
Address her desire
Offer a tangible and concrete result
So, now we come to the israel telegram screening ultimate guide on how YOU can write a headline that brings in €€€ like a combine harvester.
Here are the instructions + the 10 commandments for headlines:
Part 3
Guide: How to Write a Headline That Sells
[The 10 Commandments]
I just need one sentence.
In one sentence, I can explain to you how to write a headline that gets clicked like a button on "The Voice."