There are two things you can do wrong with this method:
1) Here, too, certain protagonists, books or films may already be worn out.
For years, Apple was used as a afghanistan telegram screening model in every marketing book and every presentation.
Another example is the movie "Intouchables." The movie was extremely successful and for months headlines appeared in newspapers, magazines and blogs all "playing" on the movie title. You showed heads of government = Intouchables. You showed two rivals = Intouchables.
It got to the point where our editorial team banned us from using this headline.
So don't jump on a trend that's already as worn out as a drink packet that's been sucked on by a thirsty regiment.
Be fresh.
Creative writing is always a NEW connection. A good writing style always consists of fresh images to avoid becoming boring.
2) Don’t use protagonists your reader doesn’t know
This mistake is usually made by people who have a very high level of education and assume that their readers know certain people.