Stop them and take them with you
What does this mean for you if you, as a blogger or sole proprietor, want to use storytelling for your marketing or articles? You want to awaken something in the reader with your texts and provoke an action:
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PS:
Here is a guide from Jan Doering on how to create online courses .
Oxytocin is the wonder drug: it bangladesh telegram screening promotes action, social behavior and bonding.
Of course, in order for you to release oxytocin in your readers, they first have to listen to you.
They need to read your article and watch your video – all the way to the end. So you have 3 goals.
Your first goal is to attract attention. The second is to get your reader interested. And the third is to evoke emotions.
If your reader doesn't feel anything when he reads your sales page, he probably won't buy anything. But he can't feel anything if he doesn't click on the sales page in the first place.
And that's where cortisol and dopamine come into play.
Use a hook that releases cortisol in the reader's brain. For example, in your headline , your introduction or your subject line .
A good hook creates a bit of stress and therefore attracts attention. Address a problem or a threat. Our brain wants to protect us from it and releases cortisol. We become attentive and stay focused.