The information (data, content, documents) in the DWO must be provided with a clear context and structure so that it can be offered, found and shared with the right person at the right time. This requires an optimal information architecture.
And the tools, processes, information and governance in all their coherence must be mapped out properly. This is usually done by the enterprise architect .
A digital work environment (DWO) is a huge challenge, precisely because it is a digital reflection of the organization. But it is also the only way to optimally support the employee experience (EX). Without EX, the customer experience (CX) can never make a difference.
A DWO contains multiple tools that need to work well together. Employees should not be bothered by the variety of tools, but have a seamless experience with an environment that provides reliable information and helps to build a relationship of trust with colleagues. The only way to make a DWO really efficient is to base every decision on a measurable information strategy and support it with a scalable and flexible architecture.
ople of Generation Swipe... Just say "what's app?" to the generation that has made carpe diem a real motto and offers great opportunities for organizations.
Early 2017, Beautiful Lives conducted research among Dutch people between the ages of 55 and 85 and mapped out what this target group really occupies. 56 men and women participated and input (based on 2,091 posts, placed in an online community) from both working and non-working people was included. Other participants also joined in during the workshops.
The results have already left many jaws dropping. Moral of the story? We (online) marketers have an outdated view of growing older. Where the upper part of this age segment (approximately 77+) often still meets the traditional image of elderly people, we see that the younger part is in a phase of life in which less and less is required and the possibilities.