Tim Hofman is cool
With that in mind, Hudson's Bay has started their recruitment campaign for staff. Dutch celebrities are posting on social media that there are vacancies available and that people should definitely apply. Why? Not because we think Tim Hofman is going to work at Hudson's Bay. No. But because Tim Hofman says that Hudson's Bay is cool. At least, he's hinting at that a little by working with the company, isn't he?
Apart from working with Dutch celebrities, bloggers and vloggers are increasingly being used. For example, brands such as Buddha to Buddha, Adidas and Maybelline are only too happy to use greece whatsapp number social influencers. Because if the influencer likes something, his or her followers often do too. Influencers are seen as a kind of reflection of the target group that the brand or company wants to reach.
People often tend to opt for a campaign where you create the largest possible reach, so that the (online) visibility is increased. That is also the goal of the above brands and Hudson's Bay. The larger the reach, the more potential customers come into contact with your brand or product. This is true if you want to start a campaign to increase your brand awareness . But if you have a specific goal, such as focusing more on engagement or creating more interaction, then you can better use the power of micro-influencers.