Isotype
When we talk about an isotype, we are referring to a symbol or figure that represents a concept linked to some aspect of the brand, be it its history, its personality, among other possibilities.
It is a very visual style that does not use words, it only uses graphic representations that must, however, be easy for people to identify.
Monogram: uses single letters or the initials of the brand name to create a symbol. This is very common in cases of very long brand names, where a form of synthesis is needed to achieve better diffusion.
Pictogram: A pictogram is a descriptive or iconic image. It is used to represent france telegram data an idea linked to the brand. The choice can be varied and can range from an abstract concept to an object that is directly linked to the company.
Acronym: The acronym is also part of the isotype and consists of an abbreviation. It usually takes the initial letter of the brand name when it is made up of several words. A well-known example is CNN, which refers to Cable News Networks.
Anagram: These are not exactly abbreviations, but rather use syllables or contractions of the name. The idea is to make long names easier for the public to identify. Another example is FedEx.
Signature: The signature can also be an isotype and consists of using the calligraphy of the brand name as a symbol of authenticity.
Imagotype
When we talk about the imagotype, we refer to a type of logo that combines aspects of the two previously mentioned.
That is, it combines image and text simultaneously. However, it must be taken into account that these two elements remain independent, which means that they are separated by a space.
The isologo is used in this case in order to complement the brand name with a representative symbol of the same.
This can be designed in a number of ways, but most commonly the text appears below the image.
Isologo
To conclude with the types of logos, we now have to talk about the isologo.
An isologo consists of grouping a symbol with words. This can cause confusion and lead to thinking of it as an imagotype.
However, unlike the former, the isologo makes both elements coexist in the same space, preventing their separation.
It is this particularity that means that the design of the isologo must be especially careful, because it cannot run the risk of being overloaded, since details could be lost and its communicative purpose could be hindered.
The elements of a logo
The elements that make up a logo can vary depending on the purpose of each one and how its design is approached.
When choosing a logo, every company needs something different depending on its industry, brand identity and target audience.