Email open rate
Knowing and counting the number of times an email was opened when launching an email marketing campaign is essential to deduce the success rate.
But you should be careful because this indicator can be misleading. Sometimes users accidentally open an email that they are not interested in. So you need to take this margin of error into account in order to process the results correctly.
Casualty rate
Many times, users subscribe to a website with the sole purpose of downloading the free content that the brand has to offer, but they are not interested in its products or services. At that point, the user decides to cancel the subscription that came with the download.
Being aware of the number of people unsubscribing from your subscription will help you ask indonesia telegram data yourself if there is something about your plan that isn't working or if the number is simply too low to worry about.
Conversion rate
If your brand is dedicated to selling products or services, you cannot forget to define a goal focused on reaching a certain number of conversions during a specific period of time. To measure it, always use this KPI.
While there are many tools that can help your business grow, you may have noticed that applying KPIs to your digital marketing plan is essential to achieving success.