Allow your customers to access your service via voice

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Provide information about your business
You can use skills or actions to answer questions about the services you provide or the offers and promotions you make.

Educate users about the features or utilities of your product
The Central Lechera Asturiana and Thermomix brands offer cooking recipe skills.


With an action or a Skill you can connect your offer with the user's needs.

There are countless examples of this case, such as radio stations and also other types of content services.

For example, the recipe blog “Directo al Paladar” allows you to access its page without using your hands, simply by saying “Alexa, open Directo al Paladar.”

This Skill has been developed by Nestlé Cocina.

Allow them to review account details they have with australia phone number list your brand
Such as your history or transactions made.

Entertain users or give them the ability to play games using only their voice
There are so many!

For example, Penguin Random House Grupo Editorial has created a free skill that reads up to two stories a day to children.

And there are plenty of games of all kinds, both on Google and Amazon: even rock, paper, scissors!

Do you need to create this type of content for your business?
Depends!

No solution is foolproof or valid for all cases and this is no exception.

For example, if your brand is very small or you are just starting your business, investing in creating skills or actions may not (yet) be the best option for you.

Although anyone can access the code and training for creating Skills and Actions for free, it is not something that can be learned overnight.