When creating your design, ask yourself one question. If that design were on the website of a company you purchased products or services from, would it put you off?
The view should work fast, correctly, and as expected. Make sure you have checked various aspects such as functionality and speed. You don't want your website to run slowly as it will create the wrong first impression on your potential customers.
It should be easy to use
is that they want to find information quickly. Website visitors are always looking for information in a hurry, so don't make them work to get it because they might not. Be eye-catching, create logical navigation, and have a clear hierarchy.
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Make sure you are consistent with the layouts you use throughout your site. It can be visually tiring to have different layouts and themes every time you move from one part of your site to another.
Mobile optimization
Today, if your website still needs to be optimized for mobile, it is not ready for the market. Your site needs to look good on anyone and work properly on any device. You may not know what your potential customer uses. You don't want to scare away potential customers because your website is incompatible with their device.
Clear calls to action
If you want your visitors to do something with what they've taken from your site, include viable calls to action. Your purpose should be clear to your visitors and there should be one direct thing you might want them to do.