The digital transformation is unstoppable and continues to rumble on . Fortunately, this has more advantages than disadvantages. Especially in the consumer field (B2C), there are inspiring examples of organizations that really understand 'digital' (BloomOn, Blendle, KNAB) and are able to bind the consumer to them. Terms such as customer journey, service design or transactional services ensure that they have achieved this success. A digital transformation is not possible without a digital workplace. But what is that and how do you get started with it?
From a distance, digital transformation is often about the outside of an organization. Investments are made in the digital relationship that you enter into with the customer. And yes, some successful organizations have started by completely digitizing their own organization, processes and services. This as a condition for being able to offer that service. Examples of successful digital transformation are McDonalds, LEGO, Under Armour and McGormick .
But of course there are thousands of organizations guatemala phone country code that are not there yet. It is not just the successes of Uber, AirBnB, Netflix. It is precisely 'old' organizations, where there is a lot of legacy and where change is difficult, that have the opportunity to support innovation with a digital workplace. And in this way to initiate the transformation.
Too many organizations do not have an adequate answer to this. There is no plan, let alone a clear vision for the digital workplace. (There is a plan, namely the strategic plan of the organization or the bombastic marketing story, but a translation to 'inside' is often missing).
There is no single digital workplace. A solution or application that solves all problems like snow in the sun. Various definitions are going around, of which I think the following covers the load best:
The digital workplace is a logical collection (business dashboard, social intranet, business apps and mobile apps) of digital tools that support employees in their daily work and connect them with each other, so that the organization can deliver on the inside what it promises on the outside. – from blog Remco Bakker
You can find even more definitions for the digital workplace on the Digital Workplace Group website .