Optimize high-volume keywords to rank locally
Many search terms can be used in blog posts to create content assets . If you operate in a service area, why not localize the keyword to create local content on your site? Take the keyword from Ubersuggest and add your city: “How much does dumpster rental cost in Dallas?”
By targeting a popular keyword in your city, your page has a higher chance of appearing in searches originating in your city.
Expanding your keyword list doesn't always mean going for the money-making keywords or high-volume keywords. Your keyword strategy should incorporate every step of the buyer's journey , including answering frequently asked questions.
Your content strategy should be tailored to educate your customers, educate your potential customers, attract links, and increase engagement. Informative and human-centered content is a key element of every SEO campaign when developing a website. When you find keywords and phrases that meet these goals, they will become fantastic additions to your overall strategy.
This brings us to a semi-controversial topic...
A zero volume keyword is a long-tail search term that shows cambodia phone number data up in most analytics software as having 0 search volume. The reason this topic has come into the debate is that there are keywords that show zero search volume and yet have the potential to generate excellent traffic.
How do zero volume keywords generate traffic?
It's simple. Analytics software only tells you part of the story. Many tools don't have enough data to capture all searches or report on them before the keyword becomes more popular.
In this example, we found a zero volume keyword that looked promising.
google search
Part of the story suggests that this keyword isn't worth dedicating an entire page to when it doesn't have any searches for a month. However, let's say there's a crazy storm in Houston. The need for yard waste removal would skyrocket! This keyword would be positioned to generate a LOT of traffic for the need for yard waste removal.