What is the Sharing Economy
This could be one of the reasons why only 10% of respondents use sharing platforms at the moment. Incidentally, there is also a large group of respondents who once used the sharing economy but currently do not do so anymore (17%).
In addition, there is a large group (44%) of consumers surveyed who would like to use the sharing economy but currently do not. The main reason they cite for this is that they are unfamiliar with the technology (62%). This means that many could be reached if the technology used was more accessible or if they were better informed, for example through content marketing campaigns.
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How often are sharing platforms used
Half of users who have used sharing platforms but no longer do so say they simply no longer need the platforms. 15% stopped using them because of a bad experience with a person, 12% after a bad experience with customer service. More attention to customers and better choice of platform providers could convince these consumers to use the sharing economy again.
It should be remembered that many services of the sharing economy, such as transport or delivery services, are only available in cities. 18% of respondents living in cities say they are currently using the sharing economy, and another 19% have already used it. In rural areas, however, current use is only 4%.
Companies can use help desk software to improve the customer experience. It allows them to better communicate with customers and their potential questions or problems. The software helps manage tickets, prioritize requests, report complaints or questions, and build a knowledge base where customers can find answers themselves. Once a problem is solved, a request for feedback is automatically sent to customers. There are
Consumers are concerned about limited regulation
Internet platforms in the sharing economy are often still in uncharted territory when it comes to regulation . Since they do not have a traditional business structure and are themselves only intermediaries, they bypass many of the regulations that conventional companies must comply with. Think, for example, of platforms where people can offer food to their neighbors. A normal restaurant has to comply with all kinds of regulations, but so far there is no body that checks whether home cooks follow hygiene rules. What happens if one of your customers has food poisoning or an allergic reaction? The current regulations do not provide for this.
Consumers are concerned about the limited regulation of the sharing economy: switzerland telegram data of respondents who use sharing platforms believe that the government should do more to regulate the sharing economy.
How strongly should sharing platforms be regulated
Upcoming EU regulation for digital platforms
To create a legal framework for online platforms, the European Union will introduce three important laws over the next two years:
Digital Markets Act: The Digital Markets Act (DMA), to be introduced in 2023, will protect consumers and entrepreneurs and create more competition in digital markets. This law targets the so-called "gatekeepers" in the market, i.e. companies that have such a large market share that it becomes almost impossible for other market participants to compete with them or do business on an equal footing. Sharing platforms such as Uber and Airbnb are examples of such gatekeepers. In other words, the new law is good news for startups that want to enter a market dominated by one of the big platforms, because it creates a level playing field.
Data Governance Act: The Data Governance Act (DGA), to be introduced in 2023, aims primarily to make the sharing of data in the public interest easier and safer. Think, for example, of the sharing of personal data to improve government services. But the law will also affect companies such as small and medium-sized sharing platforms. It will be easier and cheaper for them to obtain data from different member states, allowing them to bring new services and products to market faster. At the same time, the law creates a framework that ensures that the privacy and confidentiality of platform users are fully protected.