You can then use that knowledge, combined with your expertise, to choose the right topic for your course.
Here are some popular examples of running topics according to top businesses:
B2B marketing
B2B sales
B2B lead generation
B2B c content creation and social media
Digital transformation
Courses based on specific tools, such as Excel
e-commerce for business
B2B business development
Choosing the ideal topic is an important step in attracting leads through online courses. You also need to make sure that your course content solves a problem for your audience.
The ideal customer will test the limits of what your product can do . They will encourage innovation and reusability. Ultimately, if they appreciate your product enough, they will recommend it to others and become advocates for your brand.
However, for this to happen, you need to solve the main problem they are facing during your course. Here is an example.
Later, the SaaS company discovered that people were having trouble using their software effectively, so they developed a course that taught customers how to use the software to increase their social media following.
The course was a huge success, resulting in a 320% boost in client retention!
Later case study
Image via Thinkific
Once you have a topic and solution in place, it's time to design a course. Hundreds of other online courses botim database already provide the same things as yours.
So how can you convince consumers to choose yours over others?
The solution is simple: people pay you with time or money . Make sure you provide equal or greater value than what they pay for.
Here are some quick steps you can take to create a value-packed course:
Create a course outline
A course outline acts as a roadmap for your online course , guiding students from point A to point B.