Converting subscribers into leads
Fortunately, there are several different options to help your subscribers go from sitting on the sidelines to making an informed decision and becoming a customer. At Campaign Monitor, we’re happy to simplify all the options into our three favorite email marketing essentials: segmentation, personalization, and automation. We’ll dive deeper into examples of each, but for now, here’s what you need to know:
Segmentation is key to consistently sharing relevant content that your readers will continue to engage with.
Personalization shifts the focus from your brand to your customer. (Spoiler alert: They’ll love this!)
Automation helps you scale your current efforts for optimal success.
We could talk endlessly about how effective and profitable email marketing is, but in the spirit of lead generation, let's focus on the numbers.
Studies show that 60% of consumers want to hear about brands via email and subscribe to email marketing . But how do you set yourself up for inbox success?
1. Use Interactive Content
Did you know that the number of emails sent daily is expected to increase to ? 392.5 billion by 2026? That means there’s a high chance that yours may not generate leads from email marketing right away, but you can stand out with your interactive content.
Incorporating interactive content into your email marketing strategy creates a dynamic experience that educates, entertains, and keeps readers engaged with your brand.
According to the report, interactive content attracts 52.6% more engagement compared to static content. Examples nurse database of interactive content that you can include in your emails are:
Questionnaire
Quizzes
Embedded videos
Image carousels
Animated call-to-action (CTA) buttons.
Countdown timers
Check out this example from Xfinity that shows buttons for navigating between images.
interactive content
Image from ReallyGoodEmail
Impact of Contests and Giveaways
Contests and giveaways are prime tools for generating leads from email marketing simply because people love the chance to win. Nothing motivates users to give out their name and email address, from bragging rights to coveted prizes, like the chance to win a big prize. In fact, Psychology Today's Sander van der Linden, Ph.D., notes that competitiveness is something that evolved alongside our basic need for survival.