Consider the type of product you offer and its price. If you’re selling something that costs $20, you can speed up the conversion journey and make a sale much faster. In that case, a welcome email with a discount makes sense.
However, if your product or service costs thousands of dollars, you can’t go for the sales pitch. Consider other welcome email examples instead.
Let’s say someone has just made a purchase from you and agreed to be added to your email list. Sending a welcome email with instructions on how to get started can prove to be very beneficial.
First, it will motivate your audience to immediately interact with whatever you are selling. Second, it will clear up any confusion about how your product or service works.
Be very clear and simple in your instructions. Write in the active voice and start each sentence with a verb. We also recommend adding photos or illustrations to help further explain the instructions. Some people learn best visually.
At the end, include a link to your help center or FAQ page, if available, so your subscribers can get further advertising database assistance without having to contact you directly.
The welcome email example below explains how a user can get started with the Citizen app. It breaks the information down into four short sections that make it easy for the user to read quickly.
Civic welcome email
Image via ReallyGoodEmails
Lead Magnet/Content Upgrade/Free Trial Download Instructions Welcome Email
We have grouped them together because they all fall into the same category. You are offering some kind of download, so you will need to introduce that download and provide all the relevant instructions.
For a lead magnet, the instructions can be pretty straightforward. You attach your e-book , whitepaper, or other download to the email or include a clickable URL.
The same goes for content upgrades. Maybe you offered an extended version of an article you wrote for your blog post. Again, use a download or URL to provide the content.
For SaaS companies and other companies that offer free trials, you may need to provide additional instructions. For example, the user may need a login and password to access the free trial. Explain in the welcome email sequence how to get started and what to do if the user has problems.
Here’s an example of a welcome email from fitness brand Spartan. It offers a free trial to encourage its target audience to start using the fitness app.