The Kano model can be used to identify the connection between certain product/service characteristics and customer satisfaction. This makes it clear which characteristics influence the (dis)satisfaction of your target group. You may discover features that still need improvement and that you were previously unaware of. This way, you can ensure that you do not miss the requirements of your B2B customers.
Areas of your B2B company that you can examine taiwan phone number list in more detail using Kano include your website, your product, sales or newsletter. It would also be conceivable to survey employees to find out how satisfied they are.
applications as a B2B company
The focus in B2B marketing should be on the basic, performance and excitement features. First, all the features that need to be delivered should be identified. The next step is to highlight the performance features. The better these are delivered, the happier your target group will be. Any remaining resources should then be focused on the excitement features. Find out how you can inspire your customers with your B2B brand.
Let's say you are a manufacturer of laboratory equipment with your own website. You want to check this website using the Kano model to find out what your users are satisfied with. Suppose you asked the following question: "How satisfied would you be if there was a tool that suggested the right device for you after you entered the laboratory tests you need to perform?". When asked this question, 92% of respondents answered that they would be very happy about it. In this case, you know that this tool would be a clear delight feature that your target group would like.