How to Implement a WhatsApp Marketing Strategy?

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Personalise Interactions

You can include their names in your messages and make recommendations using the product(s) they have previously bought/browsed.

Constant Consistency

Adhere to the company’s brand image and character while writing the messages. To enhance your posting, it’s important to determine the frequency of the posts. For instance, a skincare brand can send weekly skincare tips on Monday and pitch a promotional message on the weekend.

Prioritise Customer Service

Since it is a direct messaging app, never let the client’s request go namibia phone number list unanswered. Be polite and helpful to create a positive and good relationship with a client. If the matter cannot be handled immediately, the customer should be given regular updates regarding the issue. This is an effective way of changing complaints into a purchase.

Step 1: Define Your Target Audience
A target market is a small group with similar traits and a high likelihood of purchasing the business’s products or services. To effectively define your target audience, consider key factors like gender, age, employment, place, lifestyle, etc. Identify the target customers, their needs, and their challenges. This list will be useful to customise and enhance WhatsApp Marketing campaigns.