Especially in the B2B sector, where close and long-term customer relationships play a major role, a holistic sustainability concept that extends into all areas of the company is essential. Otherwise, the critical customer could lose trust in the products and thus in the company. In keeping with the motto "take a look at yourself", B2B companies should pay attention to the following sustainable aspects:
Reduce energy consumption in the company to save valuable resources
Always have comprehensive information united states of america phone number list available regarding the implied values
When it comes to packaging, consider organic materials as an alternative to plastic
To enable the customer to use the machines in a resource-saving manner, offer a maintenance service
Honest, authentic and trust-building communication in all channels, especially website and social media
Advantages of a holistic sustainability concept in B2B companies:
There are various obvious advantages to consistent, sustainable action. Products from sustainable production justify higher prices while resources are saved. In addition, there is a positive company image that promotes trust-building and customer loyalty.
The moral of the story: ethical B2B online marketing starts with the principles of the company itself and carries these outwards – honestly and transparently.