However, the meta description is not a direct ranking factor, that is, google does not consider this description for ranking. Even so, it is important that the keyword appears there, as it is bold when it matches the terms that the user searched for. This way, the meta description attracts more clicks, indirectly influencing your results.
Heading tagsheading tags are the markings in the page ecuador whatsapp data code that identify the title and intertitles of the text. The h tag identifies the title that appears on the page, and it is important to know that it is different from the title tag. After all, if the title tag's objective is to attract the reader's click, the h's objective is to convince them to read the text.
not having the character limitation of the title. See this example: title tagtitle tagheading taghnext, and in hierarchical order, come the tags h, h and so on. These heading tags, in turn, identify the intertitles and show the hierarchy of your text, both to google and to the user.