But at the same time – and this is the most important thing – Lego continues to produce the colorful plastic bricks that first made the company successful, to the delight of children, fans and collectors.
In other words,
In the meantime, Lego's foray into the entertainment business was a complete success: films and video games based on Star Wars, Marvel heroes and Batman, and its own brands such as Bionicle, Ninjago and The Lego Movie brought the brand and its products to a new generation.
In 2015, Lego achieved sales of more than $5 billion , almost $3 billion belgium telegram data more than five years earlier.
This is a lesson we can learn for change management: Small companies have to face change whether they want to or not. Either they ignore the change and watch their business lose importance, or they take the reins into their own hands and become part of the future.
Keeping the core of the company intact is just as important as embracing change and exploring exciting new avenues. In other words, be careful not to throw the baby (or the Lego brick) out with the bathwater.