What is the target audience?

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They will lose their source of income. When a life and health insurance policy is issued, in the event of the death of the insured, his heirs are paid compensation. These and other (depending on the type of policy) arguments are easier to formulate in the form of a script. Then the dialogue with clients will be simpler. Life and health insurance for different target audience segments There are categories of people who are vulnerable to certain diseases. Examples: Inhabitants of endemic regions (territories where there is a large number of pathogens of some pathology). Ticks are common in many regions of Russia.



The target audience (TA) is a group of consumers that the skype data company is trying to attract. Moreover, this may be both new clients and old ones, who are trying to be persuaded to make a repeat purchase. As a rule, such a group of consumers can be distinguished by common characteristics. Having learned what the target audience is, you need to understand why it is defined. Understanding the target audience is considered the starting point for developing effective advertising and strategic planning. Here are some reasons why consumer analysis might be conducted in business and marketing: Effective communication. By representing your customers, you can determine which channels are best to contact them through and what types of content attract them.


This will allow you to create newsletters, advertising slogans, and visuals that will attract and hold the recipient's attention. Focusing efforts. If you know your buyer, you will be able to concentrate your efforts and direct funds to the most promising leads. As a result, not only will conversion increase. Marketing expenses and staff salaries will also be optimized. Adaptation of products or services. Knowing the desires and pains of customers will allow you to adapt the offered products and services to their preferences. Or create offers that meet their expectations. Due to this, the level of satisfaction of customers and buyers will increase.