Our mental processes occur in our unconscious brain

[rochon.a1.119]

How many times have you wondered how to do neuromarketing?

In this article I am going to give you the answer but not in a conventional way but rather relating it to Social Selling.

Shall we begin?

Neuromarketing and differentiation strategy: in search of the key to sales
As in any sector, competition is high today and the words “price” and “offer” are wreaking havoc on those companies that decided to use price as a competitive advantage (cost leadership strategy).

The differentiation strategy is, however, the most solid, sustainable and profitable for a company.

This involves a work system based on quality , commitment and efficiency , which covers all departmental levels of a company.

When there is no differentiation , the price variable becomes saudi arabia phone number list more valuable every day.

That is, consumers are not loyal and base their decision on price.

Does a company have a future if it systematically enters the spiral of “offer”, “best price”…?

No, it doesn't have any, because there will come a time when it will provide worse service because it will have to eliminate some of its costs to continue to provide a meager profit.

Quality, commitment and efficiency must also be transmitted through communication .

It is useless to be the best, the most expert, the one who offers the most quality if you do not know how to connect with the client , so that these values ​​are perceived, understood and assimilated.

In the end, the transmission of these values ​​is nothing more or less than a very powerful sales tool that will truly differentiate one company from another, one professional from another.

Emotional commitment will make your clients continue to be your clients and, best of all, they will recommend you.

95 % of , in the non-rational part, and this is where the mechanisms involved in decision-making reside.

What drives human beings to make decisions is not reason but emotion.