Instagram ads - Saved Public

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In Facebook Ads, you can create a saved, custom, or similar audience to display your ads on Instagram.

Saved audiences are those you can manually segment based on audience interests.
This is a cold audience because they have never heard of your brand and, once created, you will be able to save them for future campaigns.

Custom audiences are people who already know your business and have interacted with it at some point.
You can create it by having the tracking pixel installed on your website and with which you can run remarketing campaigns .

Lookalike audiences are created by people who are likely to be interested in your business because they resemble a custom audience.
They look like your customer list, your website visitors, people who like your page or your Instagram profile.

Let's take a closer look at each of their audiences.

Public saved
It is the audience created from the interests, demographics and singapore phone number list behavior of users.

You can target by location (and even zip code), gender and age, language, interests, and detailed targeting that provides you with demographic, interest, or behavior data.

The detailed targeting section is where you need to put the most focus to reach people who are actually likely to see and respond positively to your ads.

For example, if we are creating a campaign for a baby product, you would choose “new parents” (0-12 months).

And also, you would put interests like “baby”.

You can also narrow down your audience by entering some data, such as interest in “twins”, assuming, for example, that your product is related, by putting it in another segmentation box, as seen in the image.


In this way, we would be narrowing down the audience to better target our ads.

You can also exclude people who you don't want to see your ads, for example, people interested in "ecology" and I would put it in the "exclude" section:

Instagram ads - excluded audience
And then you click on the blue “create audience” button.

Custom Audience
When creating a custom audience, we have multiple options, depending on the audience you want to target with your ads.

Instagram Ads - Custom Audience
These audiences, as I mentioned before, already know your business or have visited your website, are already your clients (you upload a client file), have interacted with you on Instagram, etc.