Tell us your favorite tips for creating display campaigns that work

[rochon.a1.119]

Typically, we associate display ads with image or banner ads, however, Google Ads offers more formats such as engagement ads, Gmail ads, and responsive display ads that allow us to test a variety of different creatives.

This opens up a number of options for marketers to go beyond a text ad and focus on capturing users’ attention with images and video creatives.

These ads are typically associated with top-of-funnel marketing, but keep in mind that remarketing can also be part of the network.

So, when using audiences, the display network can be a valuable tool to plant a seed with new users or stay top of mind with existing ones no matter where they are in the funnel.


In my opinion, the most important step is to find out who south korea phone number list your target audience is .

You can use the Audience Insights tools in Google Analytics and Google Ads to learn more about which Google audiences your current users belong to.

You can then leverage that data to expand your reach by targeting Google-defined audiences to get in front of new people who are close to your current, most competent customers.

For more information on how to use some of these tools to find your audience, you can check out this article about the Audience Insights tool in Google Ads.

After deciding on your target audience, it's important to design creative that speaks to them.