How to Create a Digital Marketing Strategy

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For example, you can use a quiz - a quiz or a small intellectual game with visitors to a website or social networks. It does not irritate or scare people away, but, on the contrary, involves and entertains them. A quiz can also be implemented in the format of any interactive catalog with questions that allow you to quickly find the right solution.

An example of a quiz on a designer's website: "1. Choose an interior style → 2. Set the parameters of the apartment → 3. See what your new home will look like!" An offer that appears on the website at the end of the quiz: "Leave your contact information, and we will send you a detailed description of this solution with prices by email."
According to research by MOAB , quizzes and other game elements convert visitors into buyers twice as often as traditional content. In addition, they increase the number of applications from the site almost five times.


Quiz example from Moab
Here's what you need to do to choose the channels, tools, and promotion methods that are right for your company.

1. Know your audience
Identify the tasks, problems and needs of your target audience , as well as its main characteristics: gender, age, income, place of residence, etc. Find out which channels it prefers to use to search for information, which Internet sites it likes to spend time on, which messengers it uses constantly.

Find out if your potential customers want to receive emails or if this channel is definitely not convenient for them. The answers to these questions will help you create an optimal digital strategy.

Draw paths to purchase for different audience segments: separately for the b2b and b2c markets.