Even if it is a positive review, its value may not be very high if it is on the wrong portal: If the review is on Facebook, but your own business customers do not look at Facebook, the benefit of a good review is not as high as it could be.
Tip:
Another risk for companies is so-called fake reviews. It is often difficult to protect yourself from these, but there are preventative measures that you can take:
Companies should prefer platforms that check the origin of the reviews. On platforms like ProvenExpert, the reviewer must at least identify themselves with an email address before they can submit a review. Amazon only allows reviews from verified buyers.
Companies should also only use portals that also have an arbitration board. This ensures that there is a regulated process for removing fake reviews. In this case, the provider also has the opportunity to respond to legitimate complaints. A good portal has its own department for reviewing reviews and will find out if a competitor with a fake profile has submitted a false review.
What exactly should you pay attention to when structuring reviews?
As already described in the article Insights from 500,000 reviews for business software , netherlands telegram data reviews should be objective. Reviews from independent third parties, specialists or comparison portals and from users who are in no way affiliated with the product or brand are considered more credible than the company's own website.
Information about the source of the comments builds trust among potential customers. It's not about knowing the person's name, but above all their profile: age, profession, gender, experience with the product or the field of activity in which the person works - all these are criteria that can strengthen the credibility of customer reviews.
In our Capterra user behavior survey [2] , 36% of respondents said that “pros and cons” was the most important criterion when evaluating a review, followed by overall rating (26%) and timeliness of the review (18%).
Tip:
Basic personal information should be a mandatory part of the review form. For example, you can use verification tools from Xing or LinkedIn or third-party platforms that use such tools to provide additional credibility to reviewers. Encourage users to provide pros and cons and other details about specific experiences.