Examples of scalable companies

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From social media, the Google Display Network, a good review, or all of the above?

If you're not sure how to answer these questions as your business implements new marketing efforts, you're not alone.

The lack of attribution models is the daily bread of most companies that have digital marketing strategies of a certain size.

Thank goodness we have ways to implement these models and track users as they scroll through networks, search results, and user reviews.

Don't obsess, though.

As I have mentioned on countless occasions in this blog, the behavior turkey phone number list of the digital user is unpredictable, mixed, confusing and sometimes... irrational.

I myself wanted to buy a watch yesterday because I needed it urgently! And after 20 minutes of searching on the internet, it seemed like a less pressing need.

Mysteries of human nature...


Now that you know what a scalable business is and how you can help your marketing department to make your company prosper, here is a case study from one of the companies I just mentioned, Optimizely.